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Who is You Most Valuable Customer?

by Jake Jordan

The 50/30/20 Rule   Most people have heard of the 80/20 rule. Eighty percent of your business comes from twenty percent of you customers. That tells us about our current customers, but where do the new ones come from? 50% of your “new” work comes from existing clients 30% of your “new” work comes from [...]

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The Death of Customer Experience

by Jake Jordan

Long ago in a galaxy not so far from here, business people focused on relationships and positive customer experiences. Customers enjoyed talking with salespeople more often, and weren’t afraid of being ambushed if they asked a question. The biggest fear when going to buy something was not the pressure of the sales pitch, but if [...]

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I’m Trusting You.

by Jake Jordan

What is the best way to get someone to trust you? I defer to the knowledge of one Mr Thomas Crown for the answer.

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5 Ways to Connect to More Customers Today

by Jake Jordan

Are you connecting with people as effortlessly as ‘Ol Blue Eyes? Here are a few easy ways to increase your mojo without adding more jobs to your day. 1. Clean up Your Web Design (Web Design) Bottom line

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Forgetful Man Saved!

Breaking News: AutoResponder Aides Forgetful Man

by Jake Jordan

I forget things…A LOT. My wife and I have a running joke that my memory and her IQ disappeared with the birth of our kids. The only way we keep up with kids and commitments is with systems and schedules. The system that I could not live without in my business, is my email auto-responder. [...]

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Your First Email

How to Build Instant Connection in Your First Email

by Jake Jordan

They say you only get one chance at a first impression. We spend all this time producing our best content for people and leading them down a path to get on our email list, then when the first email comes, we fall flat on our face! To me that sounds like using all your best [...]

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Thumbnail image for 5 Steps to Removing Friction From Your Website

5 Steps to Removing Friction From Your Website

by Jake Jordan

Connecting more clearly with your audience isn’t always about text and content. While there is no substitute for great copy, the way it is presented will make a big difference in how long people stick around your site and if they do anything while they are there. Here are a few simple things you can [...]

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3 Steps to Quality Content

by Jake Jordan

Blogging by nature should be simple. One of my favorite blogs is very simple. Often less than 300 words. Read it Here. In that spirit, here are 3 simple things to make your blog simply rock.

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